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International Digital Marketing: Startups Expanding to India
Expanding your startups into India more effectively by utilizing digital tools for marketing purposes. Here’s a toolkit we’ve curated to assist you.
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Top Women in Business: 2021 Canadian Tech Leaders
As the number of women entrepreneurs grows each year, there are always new and upcoming business leaders we can learn from for our entrepreneurial endeavours to inspire and shape our startup journey. Despite 2020 being a rocky year, there are many women tech leaders emerging from the storm in 2021. Many are leading the way […]
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Top Emerging Indian Cities Series: Coimbatore
Explore the core sectors of Coimbatore, one of the top emerging cities in India to see whether your business could be successful in expanding to its market.
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Is Your Startup Ready: Self-Evaluation Checklist
Our program is designed to help female-led businesses expand to emerging markets, such as India. We do everything in our power to make sure your startup is properly prepared for international expansion.
If you’re looking at expanding your business to India but aren’t sure if your startup is a fit for our program, we’ve prepared a self-evaluation checklist you can go through.
Ask yourself 8 quick questions and determine if you could be a part of our next cohort.
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How to Grow a Unicorn: Tech Company Growth Strategies
If you’ve exhausted your regular resources for pinpointing innovative strategies, it’s a good idea to look into how other well-known companies achieved their success.
Companies like Canva, Lynda .com (now LinkedIn Learning), and MailChimp are great examples of how digitally-native startups got themselves off the ground.
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Top Emerging Indian Cities Series: Indore
When ventures start looking for areas to expand internationally, they tend to focus on the largest markets. However, in some countries, that may not be your best market entry bet. In India, its largest Tier 1 cities come with their fair share of challenges, such as overpopulation, inadequate infrastructure, pollution, poor public transportation, and long commutes. If you’re looking to expand to a large market with fewer challenges seen by the congested and trendy areas, it would be worth your time to explore India’s top Tier 2 and 3 cities first.
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3 Benefits of Strategic Partnerships in 2021 – Navigating the Business Landscape
Strategic Partnerships allow for a mutually beneficial arrangement that will be a great asset for your business. From sharing research to providing more value to your target audience, a partnership could be what your business needs to reach your 2021 goals.
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Overcoming 3 Challenges that Impact Your Business’s Chance for Survival
Despite the current state of the world, it’s important to continue being resilient and striving for success. Preparing for the unexpected and building resiliency will not only facilitate your startup’s survival now but will also ensure longevity moving forward.
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2020: The Need for Embracing Feminine Qualities in Leadership
One certain thing to come from this year is the need to re-evaluate the perceived makeup of a great leader. Traditionally, we’ve both sought and praised those that exhibit traits like overconfidence, assertiveness, and are authoritative.
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Leading Virtual Teams: Motivating Different Personalities
Now that we have moved to a virtual world, virtual interactions are as prevalent as in-office engagement. This leaves businesses to find new and creative ways to connect and engage with their employees to keep everyone motivated.
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