When your brand is transitioning and looking for new ways to stay relevant to your consumers, you’ll want to find ways to reach them with an approach that resonates with them. Brands that have adjusted to the change in customer behaviour have witnessed better results due to being aware of the current issues impacting consumers today. Transforming these issues into positive solutions from your brand shows customers you are taking the time to understand their needs.
Iliana works with fortune 500 clients across many industries helping them shape their innovation agenda through her role at Accenture. Iliana is also strongly connected and involved across the business, tech, and non-profit communities. She is a contributor to the Don Tapscott led Blockchain Research Institute, is an Associate at the Creative Destruction Lab incubator at the University of Toronto where she provides mentorship time to start-ups, and sits on the Emerging Leaders Advisory Council for CPA Ontario.
The idea of turning your concepts into an actual business is wonderful – there aren’t many making the leap to turn their dreams into realiti
When we were young, we would always be asked: “what do you want to be when you grow up?”.