International Digital Marketing: Startups Expanding to India

According to a Microsoft-IDC study, Indians have been adopting technology and innovation at unprecedented rates, and even more so due to the pandemic. It was stated that 78% of the respondents are rapidly growing their digital capabilities by dedicating a higher portion of their revenues to these technological advancements. Additionally, 45% of organizations within India stipulate technology to be the most essential investment for their business resilience and recovery.

The study indicates an opportunity for Canadian entrepreneurs to expand their startups into India more effectively by utilizing digital tools for marketing purposes.

By understanding the tools, preferred messaging, culture, and strategies– you can be well-positioned to enter the Indian market.

If you look below at the study conducted by McKinsey, you’ll see India has grown as a major digital economy by 32% from 2014 to 2017. Due to the pandemic, these numbers are projected to increase.


India Digital Marketing Toolkit

Determining your international marketing strategy doesn’t guarantee immediate success. It’s important that you are willing to test each strategy and approach it in a methodical manner to effectively attract an international audience– in this case, India.

Let’s dive into your toolkit to see what your next steps are:

Create Your Buyer Persona: 

You want to use a buyer persona to decipher who your ideal customer is based on real-world data (such as: demographics, social media usage, pain points, customer’s goals, and more). Consider using the analytics you already have on your website and social media to see where your current customers are coming from, including devices, geography and when they are active.

Resources to review:

How to Create a Buyer Persona by Hootesuite

How to Create Highly Accurate Customer Personas for Marketing by Neil Patel

Determine the Scope of Your Marketing Campaign:

Now it’s time to find out how you are going to target your buyer based on the type of marketing campaign you choose to use, your goals, channels, budget, content, your team and design elements.

Resources to review:

The Ultimate Guide to Marketing Campaigns by Hubspot

Everything You Need To Know About Global Marketing Strategy By Sumo

Create Adaptive Marketing Content:

The international market is by no means a homogenous market. You need to tailor your digital marketing to the specific market you are targeting. Also, keep in mind to not anchor yourself in pop culture references, places, or competing products; this is hard to further adapt considering this information differs for each new region you are marketing to. Making your campaign easy to expand and scale without having to implement major changes each time you look at a new market will save you effort and resources in the future.

Resources to view:

Customizing Global Marketing by Harvard Business Review

Adaptation Marketing Strategy by Chron

Build Rapport by Investing in Customer Service:

The buying process for a customer in India, or any international market, needs to be as seamless and as personable as possible to effectively generate leads and sales. To make them feel compelled to buy, having a support system available to them easily is an asset. A good example of such support could be hiring multilingual customer support agents who monitor your social channels and website to answer questions about the product or service. Developing a positive first impression with your customers will generate more interest in your brand and enable you to penetrate the market faster.

Resources to view:

How Businesses Can Serve International Customers by Smart Insights

11 Ways to Deliver Great Customer Service by Indeed

Measure and Evaluate Success:

Before implementing your marketing plan, it’s crucial to determine what your goals are for each action you take based on what you want to achieve. Each marketing method must be evaluated on its performance and how much return on investment (ROI) it generates for the company. If the strategies are not working, be open to running multiple campaigns (A/B testing) at once on the same platform to have a higher chance of finding the right advertisement that connects to your audience. Remember that building an established digital marketing presence is a long-term investment that improves steadily over time.

Resources to view:

Three Ways to Measure the Success of International Marketing Campaigns by RWS

How to Measure Your Online Success (2021) by BigCommerce

Key Takeaway

The best approach to international digital marketing is to develop a strategy that is quickly adaptable and scalable instead of having too many strategies in place where it becomes overwhelming. Research your target audience and create a buyer persona to make your marketing strategies truly connect with relevant key messaging and references for your specified market. Monitor your outcomes and be willing to adapt whenever necessary to improve the digital marketing performance for your company.

What digital marketing strategies are you considering for your India or other international expansion?

Not sure if your business is ready for an international expansion? 

Read 10 Considerations to Make Before Expansion.

  1. Arena Animation Chowringhee
    Arena Animation Chowringhee
    6 July 2021 at 9:23 am

    This is really one of the best options nowadays to go with a new startup related to EO strategy to get a new view with the updated features and advance level of ideology.

    • Candy Wassermann
      7 July 2021 at 10:23 am

      Thank you for your comment! What would you say is the most important aspect of digital marketing for a new business to prioritize? Would love to hear your thoughts!

  2. Lynn Cason
    Lynn Cason
    24 July 2021 at 6:55 am

    India is growing at a very good and decorated speed. The marketing structures and policies are also user-friendly which helps them to expand their business.

    • Candy Wassermann
      26 July 2021 at 9:13 am

      Thank you for your comment! We believe that the huge adoption rate of the internet in India is one of its biggest advantages as an emerging market.

    • urcomputertechnics
      24 August 2022 at 1:46 pm

      The information you shared in this blog is really knowledgable. Your post solved my lots of queries. Keep posting articles like this because these type of blogs helps us to be motivated and informative. really liked your website. Have a nice day!

  3. Neha
    28 October 2021 at 6:39 am

    Thanks for this lovely informations

  4. alvishnu
    1 November 2021 at 6:46 am

    Such a very useful article. Very interesting to read this article. I would like to thank you for the efforts you had made in writing this awesome article. I can also refer you to one of the best Digital Marketing Services in Hyderabad.

    • Candy Wassermann
      2 November 2021 at 9:17 am

      Thank you for your comment!
      We appreciate your contribution to this topic.
      In your opinion, where do you think lies the biggest area opportunity within the digital landscape in India?

  5. nivya
    11 November 2021 at 11:10 am

    It’s very much helpful to find out such a nice blog site such a huge.

  6. P Poorna Reddy
    P Poorna Reddy
    2 December 2021 at 7:49 am

    It’s going to get even better as the startup unicorns are growing in number in india.

    • Candy Wassermann
      2 December 2021 at 9:05 am

      It’s really exciting to see the growth! Thank you for your comment

  7. digital marketing agency Vaughan
    digital marketing agency Vaughan
    3 December 2021 at 11:07 am

    hi , really appreciate the efforts you have put in! There is a deep potential in digital marketing and companies all around the globe have already started to realise that they can not expand their business online unless they hire some digital marketing agency.

    • Candy Wassermann
      6 December 2021 at 9:09 am

      Thank you for your feedback! We’re glad you found this content valuable. We have many other blogs geared at supporting entrepreneurs in growing their businesses if you’re interested in other blogs on similar topics

    4 December 2021 at 4:02 am

    Thanking you to give such great pieces of information, god job author

    4 December 2021 at 4:03 am

    Very welly written

  10. Arun Chakravarty
    Arun Chakravarty
    8 January 2022 at 12:39 am

    Your ability to pen down articles through unforeseen challenges is so well which shows exceptional critical thinking skills and true dedication towards your work. My best wishes.

  11. Arun Chakravarty
    Arun Chakravarty
    8 January 2022 at 12:48 am

    Very concrete information. I liked the work. I look forward to seeing your future achievements. My best wishes.

  12. Madhurika
    8 January 2022 at 1:48 am

    Thank you for alighting our knowledge with your article. We always support knowledge-sharing articles. Keep writing informative articles like this. as you provide experience with your articles, we also offer Digital Marketing services for businesses. We are one of the leading Digital Marketing companies, and we are the best Digital Marketing Services in Hyderabad

  13. Mellisa
    31 January 2022 at 4:10 am

    Thankyou for explaining these useful tips about marketing. Digital marketing helps to connect with more customers and helps to rank the website not only by advertising, emails, social media but also from multimedia messages and text.

  14. Web Development services Mohali
    Web Development services Mohali
    2 February 2022 at 6:08 am

    I have read this article and it contains a lot of information and is also very accurate. Thanks to the writer of this article for sharing knowledge with us.

  15. Melissa How
    Melissa How
    2 February 2022 at 9:00 am

    It’s really informative! Thanks for the great article.

  16. Seo For Agencies
    Seo For Agencies
    3 February 2022 at 3:27 am

    Thank you so much for giving everyone remarkably marvelous possibility to read articles and blog posts from this blog.

  17. Freelancing Training
    Freelancing Training
    11 February 2022 at 11:18 am

    I saw your article,it’s very helpful to me.I bookmark your website to see or know about your future article.It’s increase my knowledge.
    Good luck,sir.I hope you will continue your service.

  18. hari
    17 February 2022 at 3:33 am

    Such a very useful article. Very interesting to read this article. I would like to thank you for the efforts you had made in writing this awesome article. I can also refer you to one of the best Digital Marketing Services in BANGALORE.

  19. nummero
    21 February 2022 at 9:07 am

    Really enjoyed your article as its highly informative

  20. Ella
    23 February 2022 at 7:40 am

    Very informative post! Digital marketing help to boost the business, and it helps to connect with more customers. I use Google My Business, a free tool from Google that helps business owners manage their online presence across the search engine and its growing utilities portfolio. It offers the most significant impact for brands seeking local exposure. To achieve digital marketing success by leveraging a location-based strategy, Seo professionals should create a Google My Business listing.

  21. pratik
    11 March 2022 at 10:13 am

    Digital marketing is important to business because it effectively connects companies with customers over the internet when they are searching for products and services online and is effective in all industries. It connects businesses with ideal potential customers when they are using Google through search engine optimization (SEO) and purchasing advertisements (PPC), on social media like Facebook, Twitter, Instagram, LInkedIn & more via social media marketing (SMM), and by sending entertaining emails that help build a business brand via email marketing

  22. Raman Singh
    Raman Singh
    26 March 2022 at 4:36 am

    Thanks for providing an amazing article about Digital Marketing in India.

  23. workwox
    28 March 2022 at 1:33 am

    This is a fantastic article. This article was quite interesting to read. I’d want to express my gratitude for the time and attention you put into making this fantastic post. keep on posting like that

  24. Minds task
    Minds task
    11 April 2022 at 6:22 am

    Thanks a lot for sharing kind of information. Your article provide such a great information with good knowledge.

  25. Samarth
    16 April 2022 at 5:56 am

    Thanks a lot for publishing such informative, brief and statistical article on digital marketing startups in India, since I am a digital marketer and from India this info will going to help me a lot.

  26. Mohd Jameel
    Mohd Jameel
    17 April 2022 at 4:58 am

    Really nice content it really put me up in some points hope to see more from your side

  27. D Mahender Rao
    D Mahender Rao
    18 April 2022 at 12:49 am

    A very nice article about the international digital marketing startups expanding to India.

  28. scondigital
    20 April 2022 at 7:59 am

    Best Digital Marketing Agency in Marathahalli. Digital marketing encompasses the mechanics and techniques that aim to strengthen the notoriety of the company, increase its visibility, promote or sell its products. Digital marketing uses digital channels, including websites, blogs, and social media. Everybody wants to grow their business/agency get more leads, increase their brand value, better their customer experience, build a social presence and do so much more if you are looking agencies that offer best digital marketing company in Bangalore, India then you are the at the right place, We offer a comprehensive digital marketing solution to our client whether they are just starting out or if your firm is at the phase of expansion, At the internet world, things change in seconds and unlike other digital marketing companies in Bangalore we are always ready to adapt to ever-changing digital marketing world to bring you closer to your potential customers and that makes us the best digital marketing company/agency in Bangalore, India, Our marketing solutions are driven by data collected from various analytics tool that will help you to reach out to your potential customers through an appropriate and significant way, we use reports from Google Analytics and tools like Ahrefs, SEMRUSH to monitor the health of your site and make the necessary updates to help you stay on top of the SERPs.

  29. Harshith Udasi
    Harshith Udasi
    24 April 2022 at 12:37 am

    One of the best article that describes the importance and scope of digital marketing for the business success. Such a nice content. Thanks for sharing it.

  30. Richard Austin
    Richard Austin
    9 May 2022 at 1:50 am

    you are doing such a great job! Thank you for sharing such good content. keep it up

  31. Vijay
    9 May 2022 at 11:19 am

    Very well explained! I as a Digital marketer and running a digital marketing campaign for an animation company. I was reading some latest updates about digital marketing and content marketing and found one of your articles too, definitely learned a few things too from this article and will implement them wisely for my client. Thanks, team CI Accelerate!

    23 May 2022 at 4:31 pm

    It’s great that more access to digital marketing is being given, especially from home, beneficial l digital marketing can be. From experience, I know that it can do wonders for your sales and traffic promoting more people to visit and even interact with your website. Don’t you agree?

  33. smith
    7 June 2022 at 12:16 am

    Thanking you to give such great pieces of information, god job author

  34. freelance Topic
    freelance Topic
    18 June 2022 at 3:05 pm

    Thanks for posting this. Helped me gain a lot of knowledge about digital marketing. I have bookmarked your website. So that we can learn something better from your website later.

  35. Freelance topic
    Freelance topic
    18 June 2022 at 11:52 pm

    Thanks for sharing the post. The way you narrated the post is good and understanding. After reading this post I learned a lot of new things about digital marketing planning. Keep posting. Please let me know about the upcoming posts.

  36. himanshu
    23 June 2022 at 8:51 am

    Much appreciated for sharing sort of data. Your article furnish such an extraordinary data with great information.

  37. Amith raj
    Amith raj
    6 July 2022 at 7:53 am

    Nice article it is really informative for me. After reading your article it’s clear my Many doubts about Digital Marketing And It’s Economy Thank you for the valuable infomation Sharing With us.

  38. best SEO Services In Jaipur
    best SEO Services In Jaipur
    12 August 2022 at 2:38 am

    Thank you so much for writing this blog for Quora Marketing. I would like to read more blogs on the same niche. Keep it up with good work.

  39. best SEO Services In Jaipur
    best SEO Services In Jaipur
    12 August 2022 at 3:34 am

    Thank you for this valuable content. I would like to appreciate your time and effort in creating this meaningful information for us about the digital marketing. It’s very useful for the business and learner.

  40. Monika
    13 August 2022 at 1:44 am

    Hey Taylor. These are some amazing stats you provided in the article. Creating a buyer persona as accurately as one wants, is really a tough job, especially if one has a wide vague audience. Thanks for the links to those articles.

  41. Arun
    22 August 2022 at 3:53 am

    Thanks for sharing informative article, I really like this post.

  42. urcomputertechnics
    24 August 2022 at 1:43 pm

    It helped me a lot and i would definitely share these tactics my friends and colleagues. Thank you so much

  43. sunny savant
    sunny savant
    5 September 2022 at 6:25 am

    Thank you so much for writing this blog .Keep it up with good work.
    I would like to share our blog regarding this do visit.

  44. Jobin Reddy
    Jobin Reddy
    6 September 2022 at 7:38 am

    Great post! The article was really informative. Agreed that India has become more active on digital platforms since the pandemic hit. Digital marketing has a great scope in India. The article was worth reading. Thank you for the information.

  45. Nxtgen Solutions
    Nxtgen Solutions
    15 September 2022 at 8:28 am

    Great blog post.Helpful and informative tips. I like it thanks for sharing this information with us

  46. sownuform
    15 November 2022 at 4:59 am

    I love this article, very informative, and thanks for sharing it!

  47. web development charleston
    web development charleston
    21 November 2022 at 4:08 am

    Nice post, Now more than ever people want to do business online. If you aren’t making the most of your online presence

  48. V8web
    27 November 2022 at 10:20 pm

    This list will help me a lot. Keep inspiring .

Leave a Reply

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.