It is easy to lose sight and remember that starting a company essentially means solving a problem for the community and providing solutions; while being able to scale and grow with the idea. Let’s take it a step ahead and look at sustaining it.
How can companies create conducive environments for women to thrive, bridge the gap, and establish inclusive norms? Let’s talk a little about that today and get you started.
Diversity is the genesis of an organization’s growth and creating a competitive edge. So how do you best integrate it in your business?
Sometimes, the country you are trying to penetrate adds more layers than you are prepared to peel. There are many additional considerations that come with establishing yourself as a woman business leader in a new market
For a company that is looking at global expansion, whether in India or elsewhere, it’s prudent to conduct thorough research beforehand. This may allow you to discover other market entry avenues outside of the obvious, such as Vadodara.
Explore the core sectors of Coimbatore, one of the top emerging cities in India to see whether your business could be successful in expanding to its market.
When ventures start looking for areas to expand internationally, they tend to focus on the largest markets. However, in some countries, that may not be your best market entry bet. In India, its largest Tier 1 cities come with their fair share of challenges, such as overpopulation, inadequate infrastructure, pollution, poor public transportation, and long commutes. If you’re looking to expand to a large market with fewer challenges seen by the congested and trendy areas, it would be worth your time to explore India’s top Tier 2 and 3 cities first.